Welcome
Turns a curious sign-up into a first order, usually over five emails in a week.
Klaviyo email flows for Shopify brands
5% of your emails can bring in 41% of your email sales. I write that 5%.
I'm Ausaf, and I write the welcome, cart, browse, post-purchase and win-back emails that go out on their own, every day, in your brand's voice.
How the teardown works: send your store link, and I'll join your list. Within 48 hours of the first email from your store, you'll have the first thing I'd fix. It's free.
The 5% are your flows: in Klaviyo's 2026 benchmarks, flows were 5.3% of emails sent and brought in nearly 41% of email revenue. Source: Klaviyo
White-label copy for web and Shopify agencies
Your build is at 90%. The last 10% is the words.
I write the pages, product copy and emails your clients keep promising to send, under your brand, so your launch dates stop waiting on them.
How the free page works: pick a live project, and I'll write one page for it. You judge it, and your client never hears my name.
A welcome flow I wrote for an invented Mallorcan olive oil brand. Tap any email to read how it opens.
Inbox5 emails · 7 days
Spec piece · brand inventedRead all 5 →
“All I gave Ausaf was a photo of our billboard. Two days later we had a website that shows patients which doctor is in today, in English or Urdu. People used to call just to ask that. Now they check the site first.”
“For nearly three years, Ausaf wrote our property listings, ads and campaign messages. He learned fast, took feedback well and always gave us clear, persuasive copy. When he reviewed our website, he came back with a plan we could act on straight away.”
What the numbers say
Flows are where first-time buyers make up their minds
A campaign goes to your whole list on a Tuesday. A flow goes to one person at the moment they act, and that timing is why it sells so much more.
18×Nearly 18 times more revenue per person from flow emails than from campaigns
48%Nearly 48% of the revenue flows bring in comes from first-time buyers
Klaviyo 2026 Email Marketing Benchmarks, based on more than 183,000 brands. See the report
The usual story
Most stores switch their flows on at launch and never look at them again
It usually happens in the rush before launch. Someone turns on the default welcome email, adds a 10% code and moves on to the hundred other jobs a store needs.
A year later, that same email is still greeting every new subscriber, and nobody on the team remembers what it says.
Meanwhile, every person on your list has already raised their hand. What lands in their inbox next decides whether that interest turns into an order, or into one more email they never open.
Here's a quick test: sign up to your own list tonight with an email address the store doesn't know. If what arrives wouldn't make you buy, it isn't making strangers buy either.
What I write
Five flows, each written for the moment it lands
Browse abandonment
A gentle nudge about the exact product they were looking at.
Abandoned cart
Answers the doubt that stopped them, before they forget why they wanted it.
Post-purchase
Makes the first order feel good, so the second one comes easier.
Win-back
Gives an old customer one good reason to come back.
And the ones most stores skip: checkout abandonment, review requests and replenishment reminders for the products people run out of.
How it works
From your store link to emails ready to paste
From your brief to a page you can send
You send your store link
I sign up and read your emails as they arrive. Within 48 hours of the first one, you'll have a short teardown: what's working, what's missing and the first fix. It's free.
I plan the flow before writing it
Which emails go out, when, to whom, and what each one has to do. You approve the plan before a single subject line exists.
I write it in your voice
I read your site, your reviews and your past emails first. Every email comes with its subject line, preview text and an alternate to test.
You paste it into Klaviyo
It arrives in a Google Doc, laid out email by email, with two rounds of edits included. Most flows are ready within 3 days.
You send the brief
The client's notes, the sitemap and anything they've already written, however rough. I'll ask the questions they forgot to answer.
I write the page
Section by section, laid out like a wireframe, so your designer can build straight from the doc. One page takes about 48 hours.
You check it first
Nothing reaches your client until you've read it. Two rounds of edits are included, and I take notes from you, never from them.
You get the credit
The copy goes out under your agency's name. I don't contact your client, ever, and I'm happy to sign an NDA.
The work
Read the work, not the adjectives
The first one is live for a real client. The rest are spec pieces: the brands are invented so I could show the full range, and the writing is exactly what a client would get. Each one opens as a PDF.
For agencies
Your client, your brand, my words. I stay invisible.
A lot of agencies sell copy without a writer on the team, or leave the words to the client. That's how a finished site ends up waiting three weeks for an About page.
I fill that gap quietly. You send the brief, I write the page, and it goes to your client as your work.
You see everything first
Nothing reaches your client until you've read it and signed it off.
About 48 hours per page
Send the brief on Monday, and you'll have the page by Wednesday.
It's margin, not cost
If you already charge clients for copy, I do the writing and you keep the difference.
The first page is free
Pick a live project. If the page isn't good enough to send, you've lost nothing.
If there's a build sitting at 90% waiting on words, send it over, and I'll show you rather than tell you.
Get a free first page → See the agency pageEverything else I write
The rest of the path from ad to order
Emails are only one part of the sale, so I write the pages and ads around them too. Each one comes with a sample you can read.
Landing pages and websites
Homepages, about pages and launch pages, each making one point and asking for one action. You get them section by section, so your designer can build straight from the doc.
See: Shahzaib Hospital (live), Softlix, Penny Smart Girl, VIPs Dubai
Product pages and descriptions
Shopify pages and listings that answer the questions buyers have right before they add to cart, without claims the product can't keep.
Read: HushPoint, Toddler colouring book
Meta ads and advertorials
Several angles for each campaign, so the numbers can pick the winner, and pre-sell articles that warm cold traffic up before the product page. All of it bold enough to stop the scroll, without the claims that get ads pulled.
Read: Tandem advertorial, Rootwell ads
Sales pages and video scripts
Long-form copy that takes the reader from the problem to the offer, with their doubts answered. Scripts come with timings and notes for your editor.
Read: Increaser, Rootwell, BuildOnce, Cash-Pay Bridge
Prices
Starting prices, so you know before you ask
5 emails · plan included
Welcome flow
from$250
The flow plan, every email, subject lines, preview text and an alternate for each.
3 emails
Abandoned cart flow
from$150
Written around the doubt that stops your buyers at checkout.
Shopify
Product pages
from$200
Pages that answer the questions buyers have right before they add to cart.
Landing pages, sales pages, ads and white-label work are quoted once I've seen the brief. Every project includes two rounds of edits.
About
Hi, I'm Ausaf
I write from Mallorca, and I'm new to freelancing under my own name, so here's what came before it.
For nearly three years I wrote for a property company in Islamabad: more than 100 listings, plus the email and WhatsApp campaigns that went with them. Nobody there cared whether a line was clever. They cared whether the phone rang.
Before that, I helped a hospital reach patients across seven departments, which taught me to write plainly for people who are worried and busy. This year I went back and built their website, the words and the design, and it's now live at shahzaibhospital.com.
My degree is in operations, management science and marketing. So before I write a word, I look at how the business makes money, whether it's your store or your client's: what people buy first, what brings them back and where they drop off.
I trained in direct response copywriting in Armash Kamal's live AKC program, and I read every email out loud before you see it.
Ausaf Haider
Email copywriter
- Based in
- Mallorca, Spain
- Hours
- Central European Time
- Spelling
- US or UK, matched to your store
- Before this
- Property marketing for nearly 3 years, and hospital outreach for 2
- Trained
- Armash Kamal's AKC program, a 2-month live copywriting training
See the certificate → - References
- Experience letters from both employers, available on request
Who I'm not for: if you want 30 emails by Friday at the lowest price you can find, I'm not your writer. If you want fewer emails that each do one job well, we'll get on.
Questions
What people ask before they hire me
Do you build the flows inside Klaviyo too?
You get the copy in a Google Doc, laid out email by email and ready to paste. If you'd like the flows built in Klaviyo as well, say so in the brief, and we'll agree it in the plan.
Will it sound like us, or like you?
Like you, or like your client. Before I write, I read the site, the reviews and whatever has already been written, then match the sentence length, the humor and the words the customers use.
What do you need from us to start?
The brief, the sitemap, a link to the client's current site and anything they've already written, however rough. If the client still hasn't sent their content, that's fine. It's usually why you need me.
What does the free page cost, and what's the catch?
It costs nothing. The catch is that I'm hoping you'll like it enough to send me the next one, and if you don't, you keep the page.
What if I don't like the first draft?
Every project includes two rounds of edits. Tell me what feels off, even if it's only a feeling, and I'll rewrite it.
What does the teardown cost, and what's the catch?
It costs nothing. The catch is that I'm hoping you'll like it enough to hire me, and if you don't, you keep the advice.
Where are you, and when can we talk?
I'm in Mallorca, on Central European Time. That covers the full UK working day and overlaps with the US East Coast every afternoon and evening.
How do I pay?
Through Upwork if you'd like its protection, or by direct invoice, whichever you're more comfortable with.
Send me your store link, and I'll tell you the first thing I'd fix
Send me a live project, and I'll write the first page free
It's free, you'll have it within 48 hours of the first email from your store, and you don't need to book a call.
It's free, you'll have the page about 48 hours after the brief, and you don't need to book a call.
Prefer email? Write to
ausaf@ausafhaider.com P.S. The teardown is free because it's the fastest way for both of us to find out whether I'm any good. If the first fix isn't useful, you've lost five minutes.